ElevenLabs Pricing Explained: Every Plan, Credits and Black Friday 2026

ElevenLabs covers voiceovers, voice cloning, dubbing, music and voice agents in one platform, but its pricing page can take a minute to decode. There are seven tiers, every feature draws on one shared pool of credits, and what a credit buys depends on whether you're generating speech, transcribing, dubbing or making music.

This guide explains every plan in plain terms: what each one includes, how far the credits actually go, when annual billing makes sense, and what the Black Friday 2026 offer changes. All figures come from ElevenLabs' published pricing as of November 2026, in US dollars and excluding tax. Prices change, so check the live page before you buy.

Every ElevenLabs plan at a glance

Each paid plan includes everything in the plan below it. The “minutes” column is ElevenLabs' own estimate of how much text-to-speech audio the monthly credits produce.

Enterprise sits above Business with custom pricing. It adds custom terms around DPAs and SLAs, BAAs for HIPAA customers, custom SSO, higher concurrency, fully managed dubbing through ElevenLabs Productions and priority support.

At the time of writing, Creator is $11 for the first month and $22 a month after that. ElevenLabs runs short first-month offers on other plans from time to time, so check the pricing page for current ones.

How ElevenLabs credits work

Credits are the currency behind every plan. Your monthly allowance is a single pool shared across every product, so an hour of dubbing leaves fewer credits for voiceovers that month. The key rules:

• Text to speech costs about one credit per character on the multilingual models. Some faster models (Flash and Turbo) cost between 0.5 and 1 credit per character when used through the API.
• Credits reset each billing cycle, starting on the day you subscribed.
• Unused credits roll over for up to two months on an active paid plan, so your balance can reach three times your monthly quota. Rollover does not apply to the Free plan.
• Downgrading or cancelling forfeits unused credits at the end of the cycle. Pay-as-you-go top-up credits are separate and not subject to the rollover cap.
• You pay per generation, not per download. Some regenerations are free if the text and certain settings stay the same; the app tells you before you generate.

What each feature costs in credits

Here is what that means in practice. The table below shows how far each plan's monthly credits go if you spend the whole allowance on a single feature. These are my own calculations from the published rates, rounded down.

The pattern to notice: voiceovers and transcription are cheap in credit terms, while dubbing, and Dubbing Studio in particular, uses credits fast. If localisation is your main use case, budget from the dubbing rows, not the text-to-speech ones.

A rough rule for scripts: spoken English runs at about 150 words a minute, and ElevenLabs' own estimates work out to roughly 1,000 credits per minute of generated speech. A ten-minute YouTube narration therefore uses somewhere around 10,000 credits, a third of a Starter month or about a twelfth of Creator.

What the free plan can and can't do

The free plan is genuinely useful for testing. You get 10,000 credits a month (roughly ten minutes of speech) and access to text to speech, speech to text, sound effects, voice design, music and image generation, with up to three Studio projects.

The important limit is licensing: the free plan does not include a commercial licence. If you plan to monetise a YouTube channel, publish an audiobook or use the audio in client work, you need Starter or above. Two related details are easy to miss:

• Sound effects are royalty-free for paid subscribers only. Don't assume free-tier output carries the same rights.
• Music generated on ElevenLabs is cleared for broad commercial use, but commercial rights vary by subscription tier, and an additional licence is required for marketing campaigns, advertising, film, TV, games and enterprise distribution. Read the terms before using music in paid ads.

Voice cloning also needs a paid plan: Instant Voice Cloning starts at Starter, and Professional Voice Cloning at Creator.

Monthly vs annual billing

Annual billing costs ten times the monthly price, which is the same as getting two months free. Per year that comes to $60 for Starter, $220 for Creator, $990 for Pro, $2,990 for Scale and $9,900 for Business.

Annual billing is worth it once you know the plan fits. If you're still working out how many credits you use, a month or two on monthly billing first is the safer choice. Upgrading mid-cycle carries your unused credits forward, but downgrading forfeits them.

The Black Friday 2026 offer

From 16 November to 1 December 2026, ElevenLabs is discounting its annual plans:

• Creator annual for $99 for the year, 55% off the usual $220. That works out to about $8.25 a month for 121,000 credits a month.
• Pro annual at 55% off for new subscribers. On the standard $990 annual price that would be about $445.50 for the year, but confirm the exact figure at checkout.
• 50% off for Pro monthly subscribers who switch to annual billing.

The annual plans include ElevenCreative, the API and ElevenAgents. If you were already planning to subscribe for a year, this is the cheapest time this year to do it. Check the Black Friday annual prices on ElevenLabs. Not sure whether you need Creator or Pro? The Creator vs Pro guide walks through the differences.

There is no ElevenLabs promo code to enter. Discounts like this one are applied on the pricing page itself, so ignore sites that claim to have secret codes.

Which plan fits which user

• Free: testing voices and workflows, personal and non-commercial projects.
• Starter ($6): occasional creators who need a commercial licence and want to clone their own voice, with about 30 minutes of speech a month.
• Creator ($22):YouTubers, podcasters and course creators publishing every week. It's the first plan with Professional Voice Cloning and has about four times Starter's credits.
• Pro ($99): daily production, audiobooks and developers who need 44.1 kHz PCM output from the API.
• Scale ($299): small teams that need three seats and shared projects.
• Business ($990): larger teams, high API volume and low-latency use cases such as voice agents.

Developers should note that the API draws on the same credit pool. If you're building voice into an app, a plan with enough credits for testing plus production traffic matters more than any studio feature. If you're building with AI more broadly, my streaming Claude chat tutorial for Next.js covers the server-side streaming pattern you would use for audio too.

Fine print worth knowing

• Prices exclude taxes, levies and duties.
• There is a maximum number of credits per single generation request, and it's lower on the Free plan.
• You can cancel at any time. The plan stays active until the end of the billing cycle, then drops to Free, and unused paid credits expire.
• Payment is by credit card, Apple Pay or Google Pay.
• Startups building conversational agents can apply for ElevenLabs Startup Grants, which ElevenLabs lists as 12 months free with 33 million characters.

The bottom line

For most solo creators the choice comes down to Starter vs Creator. Pick Starter if you need a commercial licence for a few short videos a month. Pick Creator once you publish weekly or want a Professional Voice Clone. Pro starts to make sense for daily output, audiobooks or API work. Whatever you choose, test your actual scripts on the free plan first: credit usage depends more on what you make than on which tier you pick.

Sources: the ElevenLabs pricing page and FAQ (elevenlabs.io/pricing), checked November 2026. Black Friday terms as announced by ElevenLabs for 16 November to 1 December 2026.